Ringkasan

Deskripsi Pekerjaan

We are looking for a passionate and experienced Brand Marketing professional to lead and grow two of our fashion brands with distinct positioning.

Our Brands
1. Aischmira – Women (25–40), feminine, elegant, modest fashion (middle–upper segment)
2. MIA – Unisex (18–30), streetwear, trend-driven, youth culture (middle–upper segment)

About Us
We are an emerging fashion company currently in the early growth stage:
1. Aischmira has been running for the past few months and is in the process of building strong brand positioning and market presence
2. MIA is a new brand that will be launching soon
3. This role is ideal for someone who is excited to build, experiment, and scale brands from the ground up.

Key Responsibilities
1. Develop and execute comprehensive marketing & brand strategies
2. Plan and manage marketing campaigns (digital & offline)
3. Build and maintain strong brand identity, storytelling, and content direction
4. Introduce and launch new products effectively to the market
5. Collaborate with KOLs, influencers, and external partners
6. Monitor campaign performance and optimize based on data insights
7. Analyze funnel performance (awareness → conversion) including lead generation & engagement
8. Manage, guide, and develop marketing team members
9. Collect and utilize customer feedback to improve brand and product
10. Present marketing strategies and campaign results to management
11. Ensure alignment between branding, marketing, and business objectives
 

Syarat Pekerjaan

1. Bachelor’s degree in Marketing, Communications, or related field
2. 2–5 years experience in marketing (minimum 2 years in fashion industry)
3. Strong experience in branding, storytelling, and campaign execution
4. Deep understanding of digital marketing (Meta Ads, TikTok, content strategy, etc.)
5. Proven portfolio of marketing campaigns / brand growth
6. Strong analytical thinking & data-driven decision making
7. Ability to manage multiple brands with different target markets
8. Strong leadership and interpersonal skills
9. Excellent communication skills (Bahasa Indonesia & English)
10. Highly organized, proactive, and able to work under pressure
11. Creative thinker with strong problem-solving ability

Nice to Have (Added Value)
1. Experience handling middle–upper fashion brands
2. Familiar with modest fashion (for Aischmira) or streetwear culture (for MIA)
3. Experience with performance marketing & ads optimization
4. Experience building brand from early stage / scaling brand
5. Relevant certifications in marketing/digital marketing

Kirim Lamaran

Send your CV & portfolio to: 085121344848

Kontak